My Blog
Frustrated with PR or Marketing?
As a storyteller-in-chief, I work with innovative tech companies and C-Suite execs, who are frustrated with PR and Marketing because of the following: 1.) They aren’t well-known enough yet to fill their sales funnels 2) They aren’t considered the industry authority...
Decode Jargon: Digital Dictionary
Digital Terminology Glossary = Current Buzzwords Decoded for Everybody An established Expert and Entity's Guide to Decode Digital Marketing Jargon Speak the Same Language as GenZ, Millennial, GenX consultants & clients Search Engine Marketing (SEM) -The...
3 PR Lessons from Bad Blood’s Elizabeth Holmes
3 PR Lessons from Bad Blood: Theranos Fraud With all of the buzz around con artists and fraud by former Media Star and perceived wonder kid Elizabeth Holmes, let’s break down the media’s impact on her rising star story. 1. Reputations can be built (up slowly; torn...
10 Tips to Make People See Your LinkedIn Content
Social Media = Media that’s SOCIAL (Which means it’s a two-way conversation) Goal: Content that moves (gets likes and engages shares) LinkedIn Start with a question Insert space and a CTA (Call to Action) 3 Bullets with symbols (emojis-like a checkmark) Tag people...
Testimonials
“She has always been open to new concepts”
“Carolyn was a coworker of mine at CTLGroup. She has always been open to new concepts, suggesting her own ideas, and willing to help succeed. Carolyn was a pleasure to work with – she has always had a smile on her face.”
– Jerzy Zemajtis
“One of the most useful marketing professionals I worked with in my 30 years”
“Carolyn worked for marketing in public relations while I was a principal engineer at CTLGroup. She was dynamic and enthusiastic, but more importantly, one of the most useful marketing professionals I worked with within my
“Carolyn provided me with clear objectives”
“Carolyn provided me with clear objectives such as measuring total audience reach with placements, tracking member engagement, and focusing my efforts on activities that support the organizational goals.
“Carolyn has helped me be a more effective communicator”
“Carolyn has helped me be a more effective communicator as a practicing pathologist, blogger, and member of the CAP Spokespersons Network through
“She is an excellent partner”
“I have worked with Carolyn on several PR campaigns. Her unflagging enthusiasm and ability to find the “message” in any topic have helped the
“Made a tremendous impact”
“Carolyn has made a tremendous impact on the profile of prosthodontics in the media. Thank you!”
– Dr. Russell Nishimura
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