My Blog
CEOs: Storytelling Formula 101
Storytelling is powerful because we all want to find our "why" for doing what we do in business, life, and society. People need a purpose. One compelling story can align diverse teams, departments, and people around a purpose. Did you know that 50% of front line...
“Anxiety Is Contagious”
Crisis PR Tips to Calm Down a Public, Employees, People WHO Panic I've been thinking about the numbers game. There is still a greater likelihood of death from other causes (car crashes, etc.) than COVID-19. Ten years ago, I was calming the public down about H1N1...
Testimonials
“She has always been open to new concepts”
“Carolyn was a coworker of mine at CTLGroup. She has always been open to new concepts, suggesting her own ideas, and willing to help succeed. Carolyn was a pleasure to work with – she has always had a smile on her face.”
– Jerzy Zemajtis
“One of the most useful marketing professionals I worked with in my 30 years”
“Carolyn worked for marketing in public relations while I was a principal engineer at CTLGroup. She was dynamic and enthusiastic, but more importantly, one of the most useful marketing professionals I worked with within my
“Carolyn provided me with clear objectives”
“Carolyn provided me with clear objectives such as measuring total audience reach with placements, tracking member engagement, and focusing my efforts on activities that support the organizational goals.
“Carolyn has helped me be a more effective communicator”
“Carolyn has helped me be a more effective communicator as a practicing pathologist, blogger, and member of the CAP Spokespersons Network through
“She is an excellent partner”
“I have worked with Carolyn on several PR campaigns. Her unflagging enthusiasm and ability to find the “message” in any topic have helped the
“Made a tremendous impact”
“Carolyn has made a tremendous impact on the profile of prosthodontics in the media. Thank you!”
– Dr. Russell Nishimura
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