by admin | Feb 5, 2021 | Uncategorized
As a storyteller-in-chief, I work with innovative tech companies and C-Suite execs, who are frustrated with PR and Marketing because of the following: 1.) They aren’t well-known enough yet to fill their sales funnels 2) They aren’t considered the industry authority...
by admin | Feb 5, 2021 | Uncategorized
Digital Terminology Glossary = Current Buzzwords Decoded for Everybody An established Expert and Entity’s Guide to Decode Digital Marketing Jargon Speak the Same Language as GenZ, Millennial, GenX consultants & clients Search Engine Marketing (SEM) -The...
by admin | Feb 5, 2021 | Uncategorized
3 PR Lessons from Bad Blood: Theranos Fraud With all of the buzz around con artists and fraud by former Media Star and perceived wonder kid Elizabeth Holmes, let’s break down the media’s impact on her rising star story. 1. Reputations can be built (up slowly; torn...
by admin | Feb 5, 2021 | Uncategorized
Social Media = Media that’s SOCIAL (Which means it’s a two-way conversation) Goal: Content that moves (gets likes and engages shares) LinkedIn Start with a question Insert space and a CTA (Call to Action) 3 Bullets with symbols (emojis-like a checkmark) Tag people...
by admin | Feb 5, 2021 | Uncategorized
Storytelling is powerful because we all want to find our “why” for doing what we do in business, life, and society. People need a purpose. One compelling story can align diverse teams, departments, and people around a purpose. Did you know that 50% of...
by admin | Feb 5, 2021 | Uncategorized
Crisis PR Tips to Calm Down a Public, Employees, People WHO Panic I’ve been thinking about the numbers game. There is still a greater likelihood of death from other causes (car crashes, etc.) than COVID-19. Ten years ago, I was calming the public down about H1N1...
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